Mary Goodyear, Market Researcher

Mary GoodyearMary Goodyear has a long and remarkable professional track record as an analytic market researcher with a strong passion for African cultures. She specialised in international consultancy for many multinational companies and institutions, including the BBC and Diageo and is well-travelled across the West African region and the Caribbean.

Mary, who graduated as a psychologist from the University College of London in 1965, brings a wealth of experience to APBF team in the understanding of sub-Saharan African cultures and it’s rich, underlying value systems.

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