Capacity Building

Professional Matrix

APBF has been actively engaged, over the course of the last five years, in the consultative research and development of a relevant value generating, industry networking template and schedule, which it will roll-out across sub-Saharan Africa.

professional matrix diagram

In line with the diagram above, APBF’s long-term goal is to design and implement turnkey training programs that will enhance the output and profitability of its membership predicated electronic media owners across sub-Saharan Africa.

For that reason, APBF has created a strong skills transfer and sharing networking support system comprising established international industry professionals and commercially focused multimedia corporations.

Scope of Activities

APBF’s core mission in the short-term, is to provide its prospective members, including both private and public sector media corporations across sub-Saharan Africa with an efficient skills retooling capability spanning the following professional competencies:

  • the management of turnkey digital ecosystems
  • the servicing of new digital broadcast technologies
  • the effective utilisation of social media as a marketing tool.
  • the management of a digital content publishing value chain
  • the application of middleware and conditional access systems
  • the retail distribution and installation of signal receiving equipment(s)

The intent is to bridge the knowledge gap between the continent’s burgeoning digital media innovators and the rest of the world. The motive is to attract adequate levels of investment capital into Africa’s nascent electronic media and content industries.

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